In many ways, Apple is the antithesis of the typical multinational firm. Where
many corporations sacrifice craftsmanship and customer service on the altar of
low price, Apple does the opposite. For example, according to the market
research firm NPD, the average Apple Macintosh computer is double the price of
the equivalent Windows-based PC. At the same time, Forrester Research reports
that Apple far outpaces its rivals in customer satisfaction, likely because (as
any Mac convert knows) Apple products and support are the most reliable and
intuitive in the industry.
Friday, January 28, 2011
Apple quality finally winning out?